Samsung Going Global Essay Example for Free

Samsung Going Global EssayAlmost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. Thats according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street diary noted on Wednesday, Samsungs 17. 2 percentand growing per centum of the oecumenical TV market is a big deal. No company has had a 20 percent share of televisions since TVs were first sold. The speed with which Samsung has overtaken its competitors is fairly remarkable as well. Just four years ago, the company lagged rear end Sony, who was then the king of the new flat-panel scene.Since passing Sony in sales, Samsung has doubled the number of TVs it ships every year. Samsung shipped 38 meg TVs buy the farm year, according to DisplaySearch, and a goal for 2010 is to sell 45 million TVs. Sony, meanwhile, has floundered in the market it in one case dominated. Its worldwide market share of flat-panel TVs is 5. 9 percent, according to Display Sear ch. Thats behind LG (14. 8 percent), Panasonic (6. 9 percent), and TCL Electronics/RCA/Thomson/Alcatel (6. 6 percent). For Samsung, broad consumer acceptance of flat-panel engineering has been a boon, and it appears that the company plans to milk it.Of the 38 million TVs the company shipped last year, 27. 5 million were liquid crystal displays, or LCDs, and 3. 5 million were plasma displays. An executive told the Journal that Samsung wants its total number of flat-panel sets to increase to 39 million this year. Samsung has been one of the major manufacturers pushing LCD technology with light-emitting diode, or LED, backlighting, as well as Web-connected sets, and focusing less on new display technologies such(prenominal) as organic light-emitting diode, or OLED, technology.