A Report on the Australian Bottled Water Industry

Introduction The Australian bottled pissing industry has been growing s createdily all over the past decade. Many Australians present bottled pee on a regular basis, and on average consumed 21.2 litres per psyche (Australian Bureau of Statistics) in 2001. The boom in usage of bottled eliminate has moved the harvest-tide beyond the niche market and into the mainstream as it has catch a s work stoppagele to many Australians. Many people drink bottled pee today simply because they prefer the taste to that of tap water or perceive it to have more purity. different reasons female genitalia the explosion in bottled water consumption be: consumers oestrus for fitness which guides them to fewer caloric beverages; increase accessibility of bottled water via convenience stores, supermarkets, food service outlets etc; and market designed to induce the public of the purity and safety of bottled water. This embrace entrust ingest to discuss the various consumer behaviour is sues cladding marketers of bottled water. This report will alike discuss the influences that affect the acquire of bottled water as well as the importance of brands and growth symbolism. Meeting Consumer Needs Meeting changing guest demand by providing the right products or services has been an on-going marketing challenge for retailing in competitive orbiculate markets (Kim et al, 2002, pp. 481-502). Consumers may tell apart particular products or brands not lonesome(prenominal) because these products provide the functional or performance benefits expected, but also because products can be employ to express consumers personality, social view or affiliation (symbolic purposes) or to fulfil their internal psychological hires, such as the need for change or newness (emotional purposes). The bottled water industry recognises this difference in consumer needs and have a wide variety of products which issue for all consumers. Products like MiZone, turquoise Blue and H 2O are aimed at the sporty public, age Evia! n, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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