Colgate Palmolive Case Analysis of "Precision" toothbrush.

Problem Statement The aim of this report is to hit the books the two different presentation strategies (as a niche or a mainstream harvest- age) for Colgate Palmolives advanced soup-strainer, Precision, and extend the one that is the most adequate in the face of the trade place competition and consumer needs. The report alike aims to make recommendations for the come outing, branding, discourse and packaging of the carrefour under the chosen strategy. Situation Analysis Comp any(prenominal): In 1991, CP held 43% of the realism toothpaste market and 16% of the world toothbrush market. otherwise oral exam cargon products include dental floss and talk rinses. In 1991, worldwide sales of CPs oral care products increase 12% to $1.3 billion, accounting for 22% of CPs total sales. Toothbrushes represented 19% of CPs U.S. oral exam electric charge Division sales and profits, and CP held the itemize one position in the U.S. retail toothbrush market with a 23.3% script share. horse sales of toothbrushes had grown an middling rate of 9.3% per annum since 1987, just immediately in 1992 they increased by 21% in time value and 18% in volume, due to the introduction of 47 new products and line extensions. The spicy level of competition and regeneration in the tooth brush attention obliges CP launch a arbitrary product (super premium market) Companys Strengths: * Colgate is a well-known brand build in the Oral vexation diligence. * CP is creating a new and ripe product, Precision.

* CP has up-graded 25 of 91 manufacturing plants. * CP acquired Mennen, a mens toiletry company. Companys Weaknesses: *CP has been the laggards in advertizement and marketing in the late 1980s. * Colgate has never pose any toothbrushes in the Super-premium toothbrush category. Competition: CPs key toothbrush industry competitors are Johnson & Johnson (JJ), and OralB. alto endureher these have an extensive product (toothbrushes) portfolio offer distinct... If you want to get a full essay, pasture it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper