Front end of Sky West Inc case Study Example | Topics and Well Written Essays - 1000 words

Front end of Sky West Inc - Case Study Example Sky West Inc. was named the regional company of the year since 2006 depicting customer satisfaction. However, Sky West Inc. faces a challenge of increased and fluctuating fuel costs and it is the aim of this report of the alternatives strategies for implementation by management to overcome the challenge and recommend the best alternative. The first alternative available for Sky West Inc. is to improve the fleet of aircrafts to have better technology, be bigger, and efficient in flying both short and long distant locations. Improving the fleet will provide Sky West Inc. the chance to increase destinations and augment the ability of the company to compete with established airlines. The current fleet requires large maintenance costs and affects the ability of the company to make large contracts with major airline companies to fly for long distances. Pros: several benefits will accrue from the implementation of the strategy including low fuel consumption from the increased efficiency in fuel consumption by the more technologically advanced aircrafts. Another benefit from the alternative is the augmented efficiency of operations from the improved fleet allowing for a reduction in maintenance costs and decreased breakdowns reducing operation costs for the company. Time-saving on maintenance and repairs will allow Sky West Inc. access better returns from the increased times of flying with the new flight compared to old fleet that have to be frequently grounded for maintenance and repairs. Improving the fleet will also put Sky West Inc. at a better position of competing with international aviation companies for greater market share and propel it beyond regional aviation service provision. Cons: the main disadvantage with the alternative is the high cost of implementation. The high costs are as a result of the need to phase out old fleet resulting in losses owing to sale at lower price or minimal use reducing return on assets ratio.

Reflective Journal Essay Example for Free

Reflective Journal Essay In our daily lives, we usually encounter statistics and deals with its essential terms. It is a branch of mathematics that deals with the collection, organization, and analysis of numerical data and with such problems as experiment design and decision making. A step by step approach with the aim to equip every student with its vital information that is needed to extend throughout the academic days with no limitation and the range should be meet in order to steadfast one’s knowledge on measurement matter, that soon will evolve to new a serious way of solving a certain problem on collecting such data and interpreting above information. Throughout this course we can distinguish descriptive statistics from an inferential statistics. We are also knowledgeable about the sources of data which is relevant in collecting and interpreting information. This program of study established an accuracy, critical thinking as well as an analysis in every student which undergo this subject, it also provide profound discipline in the basis of what we have gather should be true according from the test and observation, letting students to learn and make a hypothesis within certain problem. Bridging one idea to a new state of portion in the aim to make sense and find critical value which is vital in the study of measurement and probability. Formula serves as a guide for every learner who is in the middle of their state of mind. It has big impart in getting the summation and deviation which is require in continuing standards that is indeed needed in this course, it also brings the learner to a religious flow of a formula which is must be done in accordance with its rule. Terms or Terminology take place to instruct its meaning with its valuable method, a method that should be follows according to what explanation being expressed in a sentence or by words in order to get exact value which is unknown. Biostatistics plays an important role for every company, advertisement, education, sciences, astronomy and in the field of medicine but also for every individual who continue to contend statistics with its meaningful idea that we can assert to a decision making. Thus, statistic develop individual by its words, formula and discipline which is one of its vital role in order to be a success man. This is not easy to deal with but if you focus and believe there will be a confidence to have a good and vital relationship with this subject STATISTICS.

Pretentious Mothers in Williams’ The Glass Menagerie and Amy Tans’ Two

In the play The Glass Menagerie by Tennessee Williams and the short story â€Å"Two Kinds† by Amy Tan, a theme of embattled control is established through the association with their children. William’s long-winded Amanda is an overpowering, delusional Southern belle mother. Dead set on finding her slightly handicapped daughter Laura a suitable husband, and dictating how her creative, yet bored, son Tom should conduct himself in life. Amanda, through her nagging and domineering instructions over everything each of her children do, from how they eat, to how they should live out their lives, pushes them into mental seclusion. The subsequent overbearing behavior by Amanda in due course drives Tom away leaving Laura in complete solitude with her mother. In a likewise manner, Tan depicts her character Suyuan as a very ambitious overconfident Chinese mother with visions of grandeur for her daughter Jing-Mei. Suyuan after being influenced by a television show decides th at Jing-Mei is to become a child prodigy. Through strict educational instructions, she drives Jing-Mei to a point of contentious revolt. The consequences of Suyuan’s authoritarian treatment to make Jing-Mei a star result in an outburst, after a talent show, causing a deep rift of silence between the two that lasts for twenty years. The parental domineering nature of Amanda in The Glass Menagerie and Suyuan in â€Å"Two Kinds† ultimately fail to force any lasting influential direction on their children, compelling them to follow entirely contradictory paths than the ones preferred by their mothers, forcing their children into rebellion. Nonetheless both mothers wield strong authority over their children, and the motives behind their dictatorial control are directly rela... ...ious physical and mental control over her daughter to become a child prodigy results in a belligerent resistance by Jing-mei. The confrontation between Suyuan and her daughter ultimately drives a rift between the two that lasts for many years. In summary Amanda and Laura would appear to have yielded similar disappointing results by their endeavors to control the destinies of the children. Works Cited Tan, Amy. "Two Kinds." Kirszner, Laurie G. and Stephen R. Mandell. Literature: Reading, Reacting, Writing, Compact Seventh Edition. Ed. Karen Mauk. 7th. Upper Saddle River, New Jersey: Michael Rosenberg, 2009. 694-702. Williams, Tennessee. "The Glass Menagerie." Kirszner, Laurie G. and Stephen R. Mandell. Literature: Reading, Reacting, Writing, Compact Seventh Edition. Ed. Karen Mauk. 7th. Upper Saddle River, New Jersey: Michael Rosenberg, 2009. 1628-1677. Pretentious Mothers in Williams’ The Glass Menagerie and Amy Tans’ Two In the play The Glass Menagerie by Tennessee Williams and the short story â€Å"Two Kinds† by Amy Tan, a theme of embattled control is established through the association with their children. William’s long-winded Amanda is an overpowering, delusional Southern belle mother. Dead set on finding her slightly handicapped daughter Laura a suitable husband, and dictating how her creative, yet bored, son Tom should conduct himself in life. Amanda, through her nagging and domineering instructions over everything each of her children do, from how they eat, to how they should live out their lives, pushes them into mental seclusion. The subsequent overbearing behavior by Amanda in due course drives Tom away leaving Laura in complete solitude with her mother. In a likewise manner, Tan depicts her character Suyuan as a very ambitious overconfident Chinese mother with visions of grandeur for her daughter Jing-Mei. Suyuan after being influenced by a television show decides th at Jing-Mei is to become a child prodigy. Through strict educational instructions, she drives Jing-Mei to a point of contentious revolt. The consequences of Suyuan’s authoritarian treatment to make Jing-Mei a star result in an outburst, after a talent show, causing a deep rift of silence between the two that lasts for twenty years. The parental domineering nature of Amanda in The Glass Menagerie and Suyuan in â€Å"Two Kinds† ultimately fail to force any lasting influential direction on their children, compelling them to follow entirely contradictory paths than the ones preferred by their mothers, forcing their children into rebellion. Nonetheless both mothers wield strong authority over their children, and the motives behind their dictatorial control are directly rela... ...ious physical and mental control over her daughter to become a child prodigy results in a belligerent resistance by Jing-mei. The confrontation between Suyuan and her daughter ultimately drives a rift between the two that lasts for many years. In summary Amanda and Laura would appear to have yielded similar disappointing results by their endeavors to control the destinies of the children. Works Cited Tan, Amy. "Two Kinds." Kirszner, Laurie G. and Stephen R. Mandell. Literature: Reading, Reacting, Writing, Compact Seventh Edition. Ed. Karen Mauk. 7th. Upper Saddle River, New Jersey: Michael Rosenberg, 2009. 694-702. Williams, Tennessee. "The Glass Menagerie." Kirszner, Laurie G. and Stephen R. Mandell. Literature: Reading, Reacting, Writing, Compact Seventh Edition. Ed. Karen Mauk. 7th. Upper Saddle River, New Jersey: Michael Rosenberg, 2009. 1628-1677.

Marissa Nunez Essay

1.Marissa Nunez had been working for two years at McDonald’s when she wrote â€Å"Climbing the Golden Arches†. This experience had many effects on her. For example; she learned many things like you have to start from the bottom to work your way up to the top. She learned this because from working at McDonald’s, there are many things that need to be done. Sometimes, you have to fill in for someone, even if that isn’t your position so it is best to know all of the jobs at the business . 2.Marissa found many work experiences to be useful for situations in the future. For example; many customers can be very rude and mean. One customer called her a name, and told her to mind her own business when all Marissa was trying to do was help her. Even though the customer called her a bad name and was giving her trouble, she kept quiet and got the manager to deal with the situation. If she said something to the customer, she would have gotten into trouble. This shows that she knows how to handle situations and sometimes it is best to keep your mouth closed because its not worth losing your job over. 3.By working at McDonald’s, Marissa hopes to become a manager at McDonald’s. To achieve this goal, Marissa plans on continuing to attend the class that is required. In this class she gets observed on how well she deals with customers, and then gets a grade on how well she does. Marissa also has to take an exam to become a manager. By doing all of these things, Marissa can achieve her goal of being manager. Words and Figures of Speech: 1.Marissa puts â€Å"battle of the sexes† in quotation marks because it is the name of a game. 2.In connection with restaurant work, the word station means a part of the restaurant. For example; in the reading a station is the grill, then the cash register. 3.The word â€Å"Arches† in the essay title, means that someone’s career goals have many ups and downs leading to the goal but you have to work through it to be successful. â€Å"Golden† means the good things that happen while you’re working your way up to the top to your goal. 4.In this essay, Marissa defines â€Å"fun† as the store being closed for remodeling, and the grand opening was about to happen. Another example of  Ã¢â‚¬Å"fun† to Marissa was having a â€Å"battle of the sexes† at work. This shows that she really loves work, and the people that she works with.

Critical Lens Paper Essay

Joanna Kathleen Rowling once said, â€Å"It is our choices that show what we truly are, far more than our abilities.† Rowling’s words suggest it is our decisions that show who we really are more than our capabilities. It’s not about what we can do or how fast we can get it done, but it’s ultimately about the decisions we make to do something or not. Rowling’s words are in fact valid. The choices you make in a difficult situation can fundamentally show the people around you what you’re made of and what you’re about. Evidence of Rowling’s words exist in Ashley Antoinette’s novel Moth to a Flame through the use of characterization and Sidi’s novel Fatou: An African Girl In Harlem also through the use of characterization. Both Antoinette and Sidi’s work show that the decisions we make ultimately show who we truly are. Sidi uses the characterization of the Fatou in his novel Fatou: An African Girl In Harlem to sh ow that the choices we make basically show who we really are. Fatou is the protagonist in the novel. She was brought from African to America at twelve years old to marry a forty year old man named Lama. Fatou was sold to this man so her family could live wealthy in Africa. She always thought America was the land of greatness and freedom until she got there. Her forty year old husband did nothing but abuse her. Fatou wanted nothing more than to get away from Lama and make a better living for herself. She decided to go to school and get her get her diploma. Moreover, she decided to no longer be someone else’s property. The characterization of Fatou in the novel clearly shows that your decisions show who we truly are. Instead of being someone’s slave, Fatou chose to run away and make a better life for herself. Furthermore, she showed everyone around her that she’s not property and she’s no longer going to be oppressed by her forty year old husband. All things considered, by using Fatou Sidi shows or choices are what sho w what we truly are, not our capabilities. Ashley Antoinette uses the characterization of Raven in her novel Moth to a Flame to show the decisions we make fundamentally show who we are as a person. Raven is the protagonist in the novel. She is the daughter of Benny Atkins. At seventeen, Raven began dating a known stick-up kid named Mizan. Unknown to her, Mizan had different intentions. He wanted to take Raven’s father off his throne. Raven’s Father, Benny Atkins, was the king of the whole drug scene in Flint, MI and Mizan envied him. Her Father sensed there wasn’t something right about Mizan and forbid Raven to see him again. Unfortunately, this only pushed Raven closer to Mizan. From then on, Raven’s life began to spiral downward. Her father died, her mother was sent to jail, and she was left to take care of her six year old sister. Raven and her little sister moved in with Mizan. Shortly after, Mizan started abusing Raven. After losing her child because of the constant beating, Raven finally foun d the courage to leave Mizan. She reached out to Ethic, a man that worked with her father, and he helped her and her little sister get on their feet. Raven and Ethic ended up falling in love and starting their own family. Raven also applied for college classes and eventually got her degree. Antoinette’s portrayal of Raven shows that your choices are what make you who you are. Raven chose to leave Mizan and make a better life for her little sister, instead of being someone’s punching bag. Furthermore, Raven chose her life. She showed many individuals around her that she can stand on her own two feet and even with her struggles, she was going to make it. Thus, by using Raven Antoinette showed that your capabilities are nothing compared to the decisions you make. Joanna Kathleen Rowling’s quote, â€Å" It is our choices that show what we truly are, far more than our abilities† , illustrates that our abilities are nothing compared to the decisions we make, our decisions are what show those around us who we ultimately are. Rowling’s words were validated by Ashley Antoinette in her novel Moth to a Flame using the characterization of Raven. She showed her readers that abilities mean nothing because the protagonist wasn’t capable of overcoming her boyfriend. Instead, the protagonist chose to leave him and she saved her life doing so. The lens is also proven true by Sidi in his novel Fatou: An African Girl in Harlem in which he uses the characterization of the protagonist Fatou to show that some things you’re not capable of controlling but you can make a choice to remove yourself from the situation. Writers like Antoinette and Sidi show readers that our choices are what show the individuals around us what we’re made of not our capabilities.

Free Essays on Fallen Angels

you can use to explain Fallen Angels by Walter Dean Myers. It recalls the Vietnam War through the eyes of Richard Perry, an African-American soldier. Perry goes through a lot of changes and sees some of his good friends die in battle fighting for a cause that no one could agree upon. The book has 4 other main characters, Lobel, Johnson, Brunner, and Peewee. Myers’ Fallen Angels takes a dive into the harsh reality of modern war. The realistic depictions of various events in the war and the thoughts of the narrator, Perry, and other characters show an immense change in their approach to the war. Perry is 17 and on his way to Vietnam, a new place, a new life, a whole new world. He volunteered to serve his country. The main reason for this was because he wanted to escape his depressed and alcoholic mother who spent most of her salary on her drinking habit. Thinking of his home in Harlem, and his family, though, Perry has second thoughts. His best friend, Peewee becomes instant friends with each other when they meet in the barracks. Peewee helps Perry by standing up for him during several disputes. The horridness of the war nearly overwhelms him. Death comes knocking at his door, day after day, night after night. He endures the same food every day, with little sleep and hordes of mosquitoes. Only the support of friends and the safety of his gun beside him comfort him. He knows what he wants - to go home. Richie is wounded in a battle but unfortunately the wound is not bad enough to send him home. So he is transferred to a hospital. During the peaceful weeks spent recuperating, he begins to remember the joys of safety and gains a new sense of the horrors of war. When he is declared healthy and ordered to rejoin his unit, he wonders how he can possibly go back into combat and considers deserting the army. In the end, though, he rejoins his unit as ordered. So he returns to the same hot, mu... Free Essays on Fallen Angels Free Essays on Fallen Angels Blood ... Terror ...and Insanity are 3 words you can use to explain Fallen Angels by Walter Dean Myers. It recalls the Vietnam War through the eyes of Richard Perry, an African-American soldier. Perry goes through a lot of changes and sees some of his good friends die in battle fighting for a cause that no one could agree upon. The book has 4 other main characters, Lobel, Johnson, Brunner, and Peewee. Myers’ Fallen Angels takes a dive into the harsh reality of modern war. The realistic depictions of various events in the war and the thoughts of the narrator, Perry, and other characters show an immense change in their approach to the war. Perry is 17 and on his way to Vietnam, a new place, a new life, a whole new world. He volunteered to serve his country. The main reason for this was because he wanted to escape his depressed and alcoholic mother who spent most of her salary on her drinking habit. Thinking of his home in Harlem, and his family, though, Perry has second thoughts. His best friend, Peewee becomes instant friends with each other when they meet in the barracks. Peewee helps Perry by standing up for him during several disputes. The horridness of the war nearly overwhelms him. Death comes knocking at his door, day after day, night after night. He endures the same food every day, with little sleep and hordes of mosquitoes. Only the support of friends and the safety of his gun beside him comfort him. He knows what he wants - to go home. Richie is wounded in a battle but unfortunately the wound is not bad enough to send him home. So he is transferred to a hospital. During the peaceful weeks spent recuperating, he begins to remember the joys of safety and gains a new sense of the horrors of war. When he is declared healthy and ordered to rejoin his unit, he wonders how he can possibly go back into combat and considers deserting the army. In the end, though, he rejoins his unit as ordered. So he returns to the same hot, mu...

Free Essays on Niagara Canada

Niagara Canada My visit to Ontario Canada was exciting and very informative. I have a friend named Shirley Holdesho that showed me around to some of her favorite sites. I didn’t think that there was going to be a lot to see in Canada but I soon found out that I was completely wrong. Shirley gave me some enlightenment on what her and her family likes to do. We first went to the Butterfly Conservatory. It is in the grounds of the Niagara Botanical Gardens. It is the home to one of the North Americas largest collection of free flying butterflies. This time of year it exhibits showcases a wide variety of butterflies from around the world living in lush, rain forest like environment. The Butterfly Conservatory features a 183m network of pathways that provide access for the physically challenged throughout the 1,022 square meter conservatory, allowing us to watch numerous species of butterflies floating among nectar producing flowers. They are open everyday except for Christmas. She told me that the Butterfly Park is one of Niagara’s premier and most popular attractions. Shirley and I then went shopping at one of her favorite spots. We went to the Clifton Store. It is located at the foot of the Clifton Hill, just north of the Maid of the Mist Centre. This store is pretty old but still maintains its structure. It was built in 1937. It offers you a selection of specialty treats that we of course tried. I didn’t want to get out of my environment completely so I tried what I thought I might like. I tried some of there fudge which was made right in front of us. It was a little sweet but tolerable. They had this stuff called candy floss but I don’t know exactly what it was. We also went to this place called Alien Encounters. It is actually a museum/haunted house. They have full scale alien figures from your favorite Sci-Fi movies. They have film footage about Roswell. They also have footage on an... Free Essays on Niagara Canada Free Essays on Niagara Canada Niagara Canada My visit to Ontario Canada was exciting and very informative. I have a friend named Shirley Holdesho that showed me around to some of her favorite sites. I didn’t think that there was going to be a lot to see in Canada but I soon found out that I was completely wrong. Shirley gave me some enlightenment on what her and her family likes to do. We first went to the Butterfly Conservatory. It is in the grounds of the Niagara Botanical Gardens. It is the home to one of the North Americas largest collection of free flying butterflies. This time of year it exhibits showcases a wide variety of butterflies from around the world living in lush, rain forest like environment. The Butterfly Conservatory features a 183m network of pathways that provide access for the physically challenged throughout the 1,022 square meter conservatory, allowing us to watch numerous species of butterflies floating among nectar producing flowers. They are open everyday except for Christmas. She told me that the Butterfly Park is one of Niagara’s premier and most popular attractions. Shirley and I then went shopping at one of her favorite spots. We went to the Clifton Store. It is located at the foot of the Clifton Hill, just north of the Maid of the Mist Centre. This store is pretty old but still maintains its structure. It was built in 1937. It offers you a selection of specialty treats that we of course tried. I didn’t want to get out of my environment completely so I tried what I thought I might like. I tried some of there fudge which was made right in front of us. It was a little sweet but tolerable. They had this stuff called candy floss but I don’t know exactly what it was. We also went to this place called Alien Encounters. It is actually a museum/haunted house. They have full scale alien figures from your favorite Sci-Fi movies. They have film footage about Roswell. They also have footage on an...

ACT Prep Methods Pros and Cons of Each

Secret Truths of SAT / ACT Prep Methods Pros and Cons of Each SAT / ACT Prep Online Guides and Tips You know it's a great idea to prep for the SAT and ACT. After all, for most students it's the most time-efficient way to increase their college admission chances. However, there are so many ways to prep for the test out there what's the best way for you? Obviously, some methods will be better than others, but it's also the case that some methods are overall not very good. Quite frankly, every single SAT / ACT prep method has certain strengths. For some students, tutoring is by far the best while, for others, self-study is clearly optimal. Which one to choose depends on your circumstances and budget, but it’s quite simple to figure out. Pay careful attention because finding the right prep method for you is by far the highest leverage choice you can make to improve your SAT / ACT score. If you choose correctly, you may never again have to worry about test scores. The follow through will be easy, and the point improvements will be quick. Some say half the work is just getting started. I disagree half the work is getting started correctly. Introduction I’ve had personal experience in helping thousands of students study for the SAT. This means that I have a lot of experience and exposure to both the best and the worst prep methods. Name any test prep method, and I’ve probably mentored at least a dozen students who’ve tried it. For each method, I can tell you exactly what worked and didn’t. The â€Å"all iPhone ACT prep† method? The â€Å"binge SAT practice tests† method? The â€Å"six separate private tutors† method? I’ve seen them all, both the success and the carnage, and I can tell you exactly which methods work for which students. To top that off, I’ve developed many test prep methods myself. The first test prep method I made was back in 2003 for myself. When I got 200 points lower than I wanted on the SAT, I sat down and carefully developeda strategy that eventually got me a perfect score and admissions into Harvard. Today, as cofounder of PrepScholar, I’ve written ACT and SAT prep methods for my students, helping them improve their scores sometimes as much as 300 points on the SAT and 5 points on the ACT, or more. All this has taught me the importance of one single point: If you are going to actually improve your ACT and SAT scores, you need to choose the method that best fits your style! You see, like a boat setting sail, a small correction at the start means a big difference in where you end up. If you head in the right direction now, it can save you weeks of agony later on. Prepping the wrong way will totally waste your time and money. You’ll be hosed if you self-study but have no insight on how to improve. You’re also sunk if what you really need is to focus on a couple of areas, but you make the mistake of taking a small group class. The wrong prep can make you feel hopeless and doubt whether you can ever improve your SAT and ACT scores. That’s the bad news. The good news is you really can learn what method is best for you if you have an expert like me (or anyone else with as muchexperience) willing to debunk the topic and take the mystery out of it for you. Students, parents†¦ start your engines! You are, as promised, going to learn the real pros and cons of the different prep methods. Tutoring Is tutoring the best prep method across the board? After all, it costs the most usually running into three or four digits the same cost as a year of tuition at many good public universities! At that price, tutoring must be good, right? I’ve worked with hundreds of tutoring students as well as tutored many students myself in ACT and SAT prep, and I can debunk the myths for you. Pros If all goes well, tutoring is indeed the very best prep you can get. When things go well, your tutor will not only be a great scorer on the SAT / ACT, but your tutor will also be vetted to be a great teacher. It's not enough to have a tutor who only scores well on standardized tests; they also must be able to explain their methods in a way that helps you perform well too. When things go well, tutors will sit with you one-on-one and actively diagnose your errors. They’ll look at your specific errors, ask you specific questions, and use their expertise to figure out customized strategies. Imagine an expert mechanic asking exactly the right question to find which screw in your car needs tightening and then going in and tightening it the right amount. This is what the best tutors will do for you. There’s also a definite emotional advantage to tutoring. The tutor pays close, specific attention to the student and provides emotional support as well as psychological assurance. If you let the test get inside your head, then tutoring can help. The tutor will build a personal connection and soften the anxiety the student feels in taking the test. Cons But, truth be told, most real cases of tutoring fall short of this ideal. The major issue is finding the right tutor. I’ve seen so many tutors who score less than 1400 on the SAT or less than 32 on the ACT. When you’re scoring this low as a tutor, it reveals serious gaps in base skill content. The tutor probably doesn’t understand the most sophisticated idioms or doesn't know how to answer non-routine math problems quickly. This affects not only students who are aiming for above 1400 out of 1600 on the SAT or 32 out of 36 on the ACT, but alsostudents who are aiming for a more modest score like 1000 or 20. You want a tutor who is much better than you, not just a bit better. If you’re learning to drive, you don’t want to learn from someone who just passed their exam last month you want a professional with years of on-the-road experience. Is score all that matters then? Is the solution to hire a college freshman with a perfect score for $50/hour? No. Even if you find a high scorer, there is still the question of whether the tutor can teach. Tom Brady is one of the best football players but is he the best guy to coach a middle school student who is just getting started with the sport? You might think that a decent professional football player who really understands the struggle of middle-school players would make a better coach and you’d be absolutely right. Teaching is hard. You have to understand each student’s way of thinking and then fix the student’s mistakes. However, many purely high scorers suffer from the curse of knowledge. Doing well on the ACT / SAT is so second nature to many high scorers that they have no idea what it’s like not to understand. These suffering tutors explain the same strategies that worked for them over and over again. Unsurprisingly, on the day scores come out, there’s no increase and everyone is disappointed. Here’s a fact that’ll blow your mind: 75% of tutors are not fully effective for their students. Usually, this is more because they don’t know how to teach and notbecause their score is too low. How to Make It Effective The best way to fight against this is to get a good reference. Like lawyers and doctors, the best way to find a good tutoris to get a close friend to tell you who worked for them. Make sure that your referrer’s situation is the same as yours: if your student is scoring high, you don’t want a reference from a low-scorer with a learning disability who may have had different struggles than your student If you don’t have a close reference, an equally good option is to hire a tutor through a company. A reputable company itself acts as the best reference possible. A company like ours has incredibly high standards. We select our tutors through rigorous mock sessions. Our interviewers are tutoring stars themselves. Finally, we keep on grading our tutors monthly to ensure continuing quality, and we match each student to the best tutor for them. We’re not the only company that provides tutors out there, but you definitely want to get a match from a high-quality company. Here’s a list of questions you must ask the tutoring company: Do you require each tutoring candidate to mock tutor before you hire them? Do you only hire tutors who scored 95%tile or above? Do you only have tutors with previous experience improving scores? Do you screen more than a dozen applicants for each tutor you hire? For us, the answers are all yes, and you’d want any company doing tutoring for you to answer yes to everything above too. I can tell you right now, the top two oldest big names in test prep don’t qualify they’ve grown so old and convoluted that the left hand barely knows what the right hand is doing. Summary Cons of tutoring: Hard to select the right tutor Most expensive test prep option Pros of tutoring: If you choose the right tutor, it’s the most effective prep possible Great tutors can give you personalized diagnosis of your issues as well as emotional attention and enforcement Classes Oh boy, classes are going to be a fun topic for me to talk about. There are just so many stories that you wouldn’t believe! But I’ll get to that in just a moment. First, let me be clear. When I say classes, I mean a physical room (or worse, a Skype virtual room) where one teacher stands at the front and talks to many students at a time. Cons Where did classes go wrong? After all, don’t most students in school learn in classes? Doesn’t it combine the best of all worlds? After all, don’t you get a live person without the cost of a tutor? But when it comes to test prep, classes are a recipe for failure like none other. They’re the perfect storm of two ingredients that create destruction. On the one hand, students come into test prep with vastly different skills. Some students will be scoring 20th percentile; other students will be scoring 80th percentile. Some students really need vocab help; others need to make fewer careless mistakes. On the other hand, classrooms have a fixed curriculum. They teach every student the same sequence of lessons and spend the same amount of time on each topic. Mix them together, and you have the perfect recipe for the least effective way to test prep. What will you be doing in a test prep class? Half the time, you’ll be going over stuff you already know. Already know all of Algebra I? Don’t be surprised if you waste multiple hours getting lectured on how to isolate variables and solve for x. On the opposite front, are you having problems with careless mistakes? Don’t be surprised if your course only spends a couple of minutes talking about how to attack careless mistakes and instead devotes a bunch of time to strategies that couldn’t possibly apply to you. But why do classes work well for school? In school, everyone is up to the same speed. When you took Literature II, everyone in your class had already taken Literature I. When all students are at the same point, the same lessons make sense. With test prep, the exact opposite is true: students come in at vastly different levels and don’t have enough time to catch up during the short course. Trust us, many of us at PrepScholar took classes back in high school (when we were naive), and each one of us hasregretted it. One horror story revolved around a big-name test prep company. The teacher spent three hours reading dictionary definitions of vocab words: â€Å"Timmy do you know what the definition of plethora is?† †¦ â€Å"No, Timmy, that is not right. Katie, do you have an answer?† Imagine that exchange repeated about 90 times and you can imagine how that 3-hour class went. To add insult to injury, many of the biggest names don’t have particularly high standards when it comes to hiring class teachers. Anyone who has a passable resume will get hired. We were literally told this directly by a hiring manager of one of the big-two tutoring company branches. Oh, and did I mention classes still aren't that cheap? They're only slightly cheaper than tutoring but lack many benefits. Classes don’t offer customization and still cost up to $2000. Compare that to our tutoring program that costs less than $2000, and you'll scratch your head wondering why you don't either upgrade to tutoring or save money with a more automated program. Pros I should be fair to classes at this point. There is one type of student classes do work on: If your student has huge motivational issues, and only motivational issues, classes can work. If your student just needs someone to stand over them to get work done, and the qualifications and teaching ability of the person standing over them don't matter, then classes can boost that student’s score. Self Study Self study is the original form of test preparation, and it has some very distinct advantages. First, it’s incredibly cheap free if you do it right and use library books. Students essentially create their own programs and find out what to study and when. Self study can work, and you can find success stories all over the Internet. The first step of a self study program is to identify the right resources. Princeton Review books tend to work best for fast studiers who only want to improve a little, especially by working on test tricks instead of underlying skills. Kaplan is good if you’re mid-range, and Barron’s is the best if you’re at the top and willing to really sink time into getting an even higher score. You then need to self-diagnose your issues by analyzing questions you got wrong on practice tests and training questions. Divide these issues into content holes versus strategy holes. Then, design a study plan to figure out exactly how you will improve up until test day. You absolutely must stick to putting in the hours you promised yourself and revise your study plan as you get more data about what is working and what isn’t. Pros As you can probably see, self studyworks best for a certain set of students. It’s important that you’re self-motivated. If you’ve had a history of being able to plop down hundreds of hours of time to concentrate on a singular goal, then self study might be the right choice for you. If you’re the type of student who gets distracted from time to time or benefits from some external encouragement, you should be careful. Self study also works best for students who are already doing well on the test. They understand enough of the test, and how they have improved in the past, to self-diagnose their issues correctly. Cons It’s very easy, especially if you don’t fit the profile above, to fall by the wayside if you choose to self study. The number one most common mistake is running out of motivation. Like going on a diet, students are a lot more enthusiastic at the start. After tenhours of pounding away at questions, reality sets in. Some students browse YouTube, others skip study days, and still some students grab at any other reason (â€Å"I gotta finish this homework!†) to not study. The second most common reason for self study failing badly is not self-diagnosing correctly. We’ve seen so many self studiers go through a book cover to cover. Most of the material the student probably knows already, and the few pages that really hit upon a weak spot the student glosses over. Other students become obsessed with ways to â€Å"trick† the test and get really into test-taking tactics that don’t actually work for them. Summary on Self Study The end conclusion is that self study can work,and it has producedsome stellar cases you can read about on the Internet. And it is absolutely the cheapest way to study, especially when paired with a library. However, the student does need to be very insightful and self-motivated, and even then there is still a lot of risk involved. Many parents we’ve encountered are confident of their student’s ability to self study. However, often they still invest in help just to be safe after all, it’s their student’s education, their student’s future we're talkingabout here. Some students take pride in self studying, but it’s instructive to ask yourself whether pride or getting the highest score is more important. In the end, for well-qualified students, the decision is a personal one. Online Prep Programs The Internet is more popular now than ever. Budding Internet technologies that were just wisps of ideas in the 1990s are now functional, tested realities. If you’re a parent, you may remember decades ago when we would wait hours to download a tiny file over a noisy modem. Today videos can be streamed live to teach lessons anywhere. I know exactly what you’re thinking. Is online prep for real? The promise of instant access to hundreds and thousands of hours of lessons right in front of you sounds too good to be true. The idea that a machine can pick and choose lessons based on your exact skill level seems too much like science fiction. Can online test prep be the holy grail, or is it just catering to the hype, taking advantage of buzz words? Lucky for you, we at PrepScholar have an exceptional online prep program. What that means is that, in order to develop our product, we’ve done thorough research on every single program out there. We’re here to tell you what works and what doesn’t. First, I want to debunk some myths for you. Online test prep can provide a much better learning experience than usual, but it is not magical learning. If you’re picturing instant, effortless understanding, that’s NOT what online test prep is. Let’s debunk the myths. Here is what online test prep CANNOT do for you: Improve your score without you putting in time Make learning as relaxing as watching a TV show Allow you to learn passively, putting in no effort Improve your score substantially if you have no motivation Eliminate your careless mistakes without you thinking hard about them In fact, no test prep can pull off the magic above! Online test prep is not magic; it can’t get you a 4x improvement (in either efficiency or raw point increase) over the best traditional test prep methods. Anyone claiming revolutionary effortlessness should be seriously examined for whether they’re telling the truth. For quantitative types, a good estimate is that online prep isabout TWICE as good as traditional test prep. In that sense, online test prep can work better! A good online test prep program will: Be comprehensive Diagnose the student’s strengths and weaknesses Assign content lessons based on this diagnosis Keep updating the diagnostics based on student progress Assign strategy lessons based on student performance Let the student know at every single point in time what to work on, whether it’s practice tests, quizzes, lessons, drills, or even taking a break Have exact measures of the student’s skill in every category Motivate the student using progress bars, reminders, and regular parental progress reports If you’ve been following other blog posts about how we recommend students prep for the SAT, you'll have seen that these strategies are strongly recommended even if you are studying on your own. Look around on the Internet and do your own research: You’ll find every high scorer, every high point improver, has used a close variation of the above strategy to achieve their goal. Pros What online test prep does is make the above customization process totally automated so you can put all your hard work into learning and not into stressing about what to do next.It is our strong opinion that the best online prep programs are indeed effective. Another advantage is cost. By letting a computer monitor you and help you, online prep programs are generally a lot more affordable than classroom programs and tutoring. Most online prep programs are twice as affordable (if not more) than classes, and online programs are more effective as well. Finally, another fringe benefit of online prep is you can study anywhere. Students are busy, and studying from a car before soccer practice, or at home if you live away from city center, is very important in encouraging students to put in the right hours. Cons One strong warning about online test prep programs though: You absolutely must choose the right one. Many online test programs are just riding on hype and haven’t invested much in their program. One online prep program by a big-name test prep company costs hundreds of dollars. You take a one-time diagnostic, and then you get an e-book with certain sections highlighted. Here’s the kicker: The e-book is the same as the $20 book they sell at Barnes and Nobles. I personally asked this program’s saleslady about whether this method was good, and she frankly told me, â€Å"Yeah, almost no students finish this program.† I was shocked they would market such a program. Another â€Å"boutique test prep company† started by a celebrity tutor had an online test prep program that was literally just a PDF. No customization, no progress reports. You pay a few hundred bucks, and all you get is access to a site with a PDF. My jaw dropped. Bad online test prep programs offer only token customization, no guidance, and no motivation. They’re no better than e-books. In fact, many programs are actually literally that: an e-book! Note From Our Experience: At PrepScholar, we’ve created a prep program that succeeds in all the ways we described above. It’s based on our founders’ own study methods from when they got their perfect SAT scores and 99th percentile ACT scores. These methods have been improved over time with the thousands of students they’ve taught. Our complete online prep program guides you through a structured study plan from beginning to end. You start by taking adiagnostic exam, and we automatically determine your strengths and weaknesses through advanced statistics. Next, we create a customized study plan for you, assigning you the right lessons and practice questions to work on every week. For example, if you always ace the math section but need help with tricky grammar, your study plan will explain grammar rules carefully and won’t waste your time with math problems you already understand. We track your progress and automatically adjust your schedule so that you’re always workin g on what’s best for you. We also integrate real practice tests into your program, so you get training for the real exam. We also go above and beyond the teaching by caring about student motivation. We know that it’s easy for you to get distracted, even if you know that SAT / ACT prep is important. That’s why we send out progress reports every week to you and your parent, so you know you’re on track. We also help you fit prep into your schedule and commit to your study times. These features have been proven to increase study time by over 200%, leading to better score results. What's Next? You have many choices when it comes to test prep, and each methodhasspecific strengths and weaknesses. Tutoring is great for it’s effectiveness, although you can face problems finding theright tutor and affordingits high cost. Classes are generally not very effective, but they can be good for students who need just monitoring. Self-study is very effective when done right, but it requires motivation, insight, and getting it right. While each method has strong and weak points, that doesn’t mean the methods are created equal for example classes are usually a bad deal, whereas self-study often works. And, of course, everyone today should be seriously considering online prep. It’s an affordable method that can lead to better results than self-study and textbooks. However, only some online programs are actually effective. At PrepScholar, we avoid the mistakes that other programs make and deliver a comprehensive prep program specifically designed to maximize your score. Further Reading Thinking about tutoring? Check out our guide to learn if online tutoring is right for you. Want to get started on your test prep?We have great tips to help you boost your SAT score orACT score. Are you aiming for a top score?Read our guides to getting a perfect score on the SAT or a perfect score on the ACT, written by a full-scorer of both exams.

Project planning and implementation Assignment Example | Topics and Well Written Essays - 2750 words

Project planning and implementation - Assignment Example Supporting Process Plans 14 4.1 Code of practice: Ethical issues for the B-Spoke Bikes project 14 4.2 Legal issues 15 4.3 Quality Assurance 15 4.4 Project support and maintenance 16 The system will be supported by the existing network system. The systems will also depend on other departments such as finance and human resource. The maintenance of the database system will be done by the IT specialist hired from external companies which offer database maintenance service. The maintenance process will be done monthly. An audit of the system will also be conducted monthly to check the system performance. 16 4.5 Process Improvement 16 4.6 Follow-up project 17 The current project will be followed by a website development project, which will avail the services to the clients, suppliers and the employees via the internet. The database project is the basis of initiating the website project because the user’s ability to use the database is a prerequisite to the website. The website proje ct will start as soon as the company management are satisfied with the employee’s ability to manipulate the business data using the database system. 17 5. References 18 1. Project Overview 1.1 Purpose, Scope, and Objectives The database system should ensure that the information about the suppliers, jobs, customers, staff and stock should be interconnected to ensure effective data sharing. The database system should generate reports that are used by the executive in decision making process. The project should be able to link the data therein should be shared linked to the finance and CRM system. The system should have an interface where the website will be linked. The clients, suppliers, employees and customers should be able to access the data in the database via the internet in future. This means that the database will have to be linked to the website. The integration will take place when the staffs have had excellent skills on the use of database system. All the project del iverables should be handled in accordance with the project charter and business case document. The B-Spoke Bikes database project is meant to automate the business operation of a B-Spoke Bikes company. The project should be is supposed to be completed within the stipulated time. The project covers the design and development of an access database system. The company should be able to achieve its business objectives using the database system. The database system should enable effective communication of data between different departments. The database system should automate all the business process in the company. 1.2 Assumptions, Constraints and Risks The project implementation team assumes that the B-spoke company have in place all the computer hardware and software needed during the implementation process. The project also assumes that the risks to the project remain the identified. There will be an effective collaboration between the implementation team, stakeholders and project fu nctions There will be consistent supply of funds required during the implementation process. Constraints and risks on the project are: The time that allocated for the project might not be adequate to ensure that all the project deliverables are handled effectively. The funds allocated to the project are limited. The project budget does not give considerations cost accruing due to unexpected risks. The human resources (database programmers and system testing team might be inadequate). This may alter the project completion time and

Skoda Auto Case Study Example | Topics and Well Written Essays - 500 words

Skoda Auto - Case Study Example Globally, Skoda Auto commands significant brand recall. Their claim to fame was always their pedigree. Skoda Auto realized the need to communicate information about its product features. The recent print campaign attempts that. In June last year, the company played the safety card. The advertising strategy is pitched on safety. So there is a mother and kid print ad, and the copy reads we fill our airbags with life.' The proposition was centered on the fact that Skoda automobile comes with six airbags - a feature that safeguards the owner and his little one. This feature targets customers who are safety conscious. "We use television commercials as part of the corporate branding strategy, while the print advertisements communicate the benefits," explains Vaid. The recent well built' television commercial is a 30-second film shot in exotic locales in Goa. It says that the car needs to be well built to carry one's loved ones. However, the contemporariness of models has a big impact on purchase decision. The perception of the car in terms of its performance and design, quality, sales and after-sales, cost of ownership, apart from brand image, all affect the purchase decision. Product quality has the highest correlation with brand image, Bhatia says.

Paul's First Missionary Journey Essay Example | Topics and Well Written Essays - 4000 words

Paul's First Missionary Journey - Essay Example Table of Contents Introduction 2 Dating Issues 5 Bringing God’s Message to the Gentiles 9 Implications for the Church 19 Conclusion 20 Bibliography 21 Introduction Paul was born in Tarsus as Saul1, into a devout Jewish family that brought him up â€Å"a member of the people of Israel, a Hebrew...; as to the law, a Pharisee†23. By that time, Tarsus was the metropolis of Cilicia, which had been administered by the governor of the Roman province of Syria4. There is a little mention of the city of Tarsus in the scriptures5; however, having been written about the time of Paul, Strabo’s Geography presents a more detailed account of the issue, stating that the city of Tarsus possessed a flourishing and powerful population, and all kinds of schools of rhetoric6. Another description of Tarsus is given by Flavius Philostratus in his Life of Apollonius, where the city is considered â€Å"harsh and strange and little conductive to the philosophic life†, and its citize ns nowhere else more addicted to luxury7. From looking at these accounts of Paul’s place of birth, one would envisage an important city, whose self-confident inhabitants lived more or less a comfortable life, in a â€Å"proud and virile atmosphere of mental and physical achievement†8. According to Paul’s own words, not only could his family trace their line of descent back to â€Å"the tribe of Benjamin†9 – they also adhered very strictly to the way of life regulated by the stipulations of the Jewish law – â€Å"circumcised on the eighth day†10 – and maintained close ties with the Jewish community in Palestine11. Some scholars point out that the traditional concept of Paul’s personality could be traced back to the second-century apocryphal Acts of Paul –â€Å"Small of stature, balding, bow legs, large eyes, eyebrows meeting, nose slightly hooked†, with appearance â€Å"full of grace†, sometimes looki ng â€Å"more like an angel than a man†12. On the other hand, his writings imply a sign of specific weakness – â€Å"a thorn was given to me in the flesh†13, which has been variously interpreted in terms of a physical defect, whether epilepsy, leprosy, or even stigmata14. Compelling evidence of Paul’s education is provided throughout his letters, insofar as some of his ideas, theological assertions, and terminology could be paralleled in rabbinic Judaism15; however, an explicit account of the issue is found in Acts of the Apostles – â€Å"brought up in this city at the feet of Gamaliel, educated strictly according to our ancestral law†16. On the other hand, the style of Paul’s letters, e.g. literary patterns, hint other educational influences, namely Roman, Hellenistic stoic philosophy, etc.17 The turning point in Paul’s life – from a persecutor of the Church of God to the apostolic commission to preach the word of God t o the Gentiles – is widely believed to have taken place during the Damascus episode18. Nevertheless, Paul’s own account in his letter to the Galatians speaks of the continuity of divine action19, which had actually began before his birth – â€Å"†¦God, who had set me apart before I was born and called me through his grace, was pleased to reveal his Son to me, so

Laird Plc a Public Owned British Multinational Company Essay

Laird Plc a Public Owned British Multinational Company - Essay Example The solutions to protect the electronic devices of the users from any potential harmful Electromagnetic Interference (EMI) and also safeguard from the heat that is generated during the operation of the device (Laird, 2014a; Laird, 2014d). The company leads in developing, designing and delivering innovative technologies that ensure organizations, applications, and people to stay connected effectively. Laird owns two divisions: Wireless Systems and Performance Materials. The products of Performance Material are distributed to wide markets that include Information Technology and telecom, smartphones, transportation and medical (Laird, 2014c). In this report, the international operation of the company along with competitiveness is examined by performing market and financial analysis. However, the risk associated with the company operations are also studied in order to understand the manner it combats against exchange rate, country, and political risks. The following figure highlights the financial performance of the two main divisions of Laird Plc. The financial performance is evaluated based on the revenue of the divisions over the period 2010- 2013. From the figure, it can be stated that the majority of the revenue during the four years in Laird Plc is generated from Performance Materials. This division accounts for more than half of total revenue that is incurred by the group as a whole. It is observed that the revenue from Performance material division has increased over the years due to the increase in demand for thermal management solutions, shielding materials for electromagnetic interference (EMI) and signal integrity products (SIP) (Laird, 2014c). Despite the growing revenue, the company is encountering challenge because of the highly integrated circuits related to thinner and smaller devices, which are becoming more innovative so as to protect the package devices (Laird, 2014c).

Marketing Communication Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Communication - Research Paper Example On the other hand, marketers have also realised the benefits brought about by the use of a combined sources of communication in their marketing endeavours which is widely known as integrated marketing communication plan (IMC) and this concept has significantly gained prominence during the current period (Kotler & Armstrong, 2004 ). As such, this essay seeks to evaluate the extent to which Apple Company effectively uses an integrated marketing communication plan. Explanation of IMC In order to evaluate the extent to which Apple utilises an integrated marketing communication plan in its operations, it is imperative to begin by defining the concept in order to get a clear understanding of its meaning. An integrated marketing communication plan is described as â€Å"a concept of marketing communication planning that seeks to evaluate the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations ,† (Cant, 2000 p.285). The aim is to coordinate the messages so that they convey the same thing at the same time to the same audience. Duplessis (2005) also posits to the effect that a company integrates or coordinates the use of these communication channels in order to give a clear and consistent message that is compelling to the customers about the products offered which also reinforces the image of the organisation. Integrated marketing communication strategy by Apple According to Buch (2010), Apple has adopted an iAd platform which is a strategy that is meant to support advertising within the iPhone fraternity. This platform integrates the use of the other applications on the iPhone at the same time and the strategy is good in that it enables the company to market its products to various users who can still enjoy the benefit of the other applications at the same time. Though this strategy has been criticised by other sectors of the society, it can be seen that it is very e ffective in as far as advertising of the products offered by Apple is concerned. The idea behind this strategy is to coordinate advertising with the other applications that can be found on the iPhone with the aim of achieving the intended objectives of remaining the leader in the iPhone and tablet industry by the company. Since 2010, it can be noted that Apple has continued to enjoy high volumes of revenue from the sale of iPhones regardless of the negative impacts in the economy that prevailed. Promotion of the products offered particularly the iPhones significantly contributed to the success of the company in its endeavour to waive negative impacts that were likely to impact on its operations. For instance, the company made efforts to spell the unique features of its products and these appealed to the interests of the customers. Promotional efforts such as the decrease in price of products such as the iPod in 2010 greatly contributed to high levels of customer satisfaction (AAPL, 2012). Other companies found it difficult to imitate and Apple harnessed this strategy in its IMC strategy with the aim of appealing to the interests of the customers. Apple’s operations were significantly impacted by various public relations crises in 2008. Despite being on top in terms of innovations in technology, Apple Inc was badly criticised by

Critical Accounting Assignment Essay Example | Topics and Well Written Essays - 2500 words

Critical Accounting Assignment - Essay Example In addition, companies are wise to consider what their competitors are selling the same product for. If a product is worth $50 and the competitor is selling the product for $49, then matching that $49 is essential unless there is a marketing strategy that promotes the product as being better than what the competitor is offering. Raising prices to a ridiculously high amount is not going to increase profits when many customers are going to ba able to find the same product somewhere else for less money. High prices must be justifiable for a market for the expensive product to develop. One must also consider that consumers seeking a bargain will wait for price cutting to occur. Thrifty consumers are willing to wait until newer models are released so that the prices of the old model are slashed significantly. These are all factors that must be anticipated by the company when establishing what type of profit needs to be expected from the product and in what type of time frame. So, in a linear sense, as time progresses, it is wise for a company to sell output at the highest possible rate that can be justified by the current market. This is noticeable in the cell phone industry. With most cell phone companies, when one signs a contract, a free or reduced price cell phone is given to the customer at time of contract. In many cases though, money can be made on the contract signing with the sale of an upgraded phone. Most individuals with any extra money to spare are going to be lured in by the newest and most muti functional phone. This When these higher tech phones are released onto the market, they are typically very expensive. It is later when they are replaced in the commercials by a newer model that they are sold at more reasonable and reduced prices from their original release price. Customers will often find reduced price, used phones on e-bay. "Elasticity of demand deals with the extent to which costs increase as demand increases." Certainly the video game industry is proof of this statement. When new gaming systems are released onto the market, advertisements explode all over television. Everyone marks the new system on their wish lists and the holiday seasons make it almost impossible to find and purchase whatever is the newest in gaming technology. The video game system companies are clever about advertisement and product testing. They make sure that anyone who has ever enjoyed playing video games in their life, feels the need for the latest system. As this demand increases, shortages follow. This sense of wanting something that you can't have right away causes an even stronger desire for the product and the several hundred dollars charged per system is justifiable. The prices of gaming systems are quite hefty when they are first released. The gaming companies make a huge margin of profit initially and once the prices of the systems are lowered such that almost anyone can afford one, the company has already made more than anticipated profits. "Provided that price is large enough to cover marginal cost of production, sales should be made." The bottom line in any business is to turn a profit. It is important though at difficult economic times to break even. This means that selling a product for the price that it costs to produce. If a product costs a company $10 to produce, and the product is

Marketing Communication Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Communication - Research Paper Example On the other hand, marketers have also realised the benefits brought about by the use of a combined sources of communication in their marketing endeavours which is widely known as integrated marketing communication plan (IMC) and this concept has significantly gained prominence during the current period (Kotler & Armstrong, 2004 ). As such, this essay seeks to evaluate the extent to which Apple Company effectively uses an integrated marketing communication plan. Explanation of IMC In order to evaluate the extent to which Apple utilises an integrated marketing communication plan in its operations, it is imperative to begin by defining the concept in order to get a clear understanding of its meaning. An integrated marketing communication plan is described as â€Å"a concept of marketing communication planning that seeks to evaluate the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations ,† (Cant, 2000 p.285). The aim is to coordinate the messages so that they convey the same thing at the same time to the same audience. Duplessis (2005) also posits to the effect that a company integrates or coordinates the use of these communication channels in order to give a clear and consistent message that is compelling to the customers about the products offered which also reinforces the image of the organisation. Integrated marketing communication strategy by Apple According to Buch (2010), Apple has adopted an iAd platform which is a strategy that is meant to support advertising within the iPhone fraternity. This platform integrates the use of the other applications on the iPhone at the same time and the strategy is good in that it enables the company to market its products to various users who can still enjoy the benefit of the other applications at the same time. Though this strategy has been criticised by other sectors of the society, it can be seen that it is very e ffective in as far as advertising of the products offered by Apple is concerned. The idea behind this strategy is to coordinate advertising with the other applications that can be found on the iPhone with the aim of achieving the intended objectives of remaining the leader in the iPhone and tablet industry by the company. Since 2010, it can be noted that Apple has continued to enjoy high volumes of revenue from the sale of iPhones regardless of the negative impacts in the economy that prevailed. Promotion of the products offered particularly the iPhones significantly contributed to the success of the company in its endeavour to waive negative impacts that were likely to impact on its operations. For instance, the company made efforts to spell the unique features of its products and these appealed to the interests of the customers. Promotional efforts such as the decrease in price of products such as the iPod in 2010 greatly contributed to high levels of customer satisfaction (AAPL, 2012). Other companies found it difficult to imitate and Apple harnessed this strategy in its IMC strategy with the aim of appealing to the interests of the customers. Apple’s operations were significantly impacted by various public relations crises in 2008. Despite being on top in terms of innovations in technology, Apple Inc was badly criticised by

Communication Approaches Used by Corporate Essay

Communication Approaches Used by Corporate - Essay Example It is therefore important for the organizations to provide excellent and efficient means of communication to the people working in the organization to make sure that all the work that is done is of highest quality (Fritz, Narasiman & Ree 1998). Communication has become an important part of corporate planning. Specialist communication departments and Management Information Technology professionals have been recruited by organizations over the years to streamline its communication resources and flow. These specialist have also developed approaches of Corporate communications have been developed over the last few years to provide organizations around the world as a guide as to what is the best communication approach in the given scenario. There has also been good amount of research done in this field and many new approaches were innovated and test. Although there is no absolute answer as to which approach is the best, an organization is supposed to change its communication approaches ov er the years in order to obtain the best possible results. The process of communication these days is very different to what was practiced in the past. The developments of internet and cellular communication technologies have changed the entire paradigm of communication. The top level management, as a result of this, is more aware of what is happening at the production lines than they were before. This has improved the decision making as top level management is closer to the production level activities. This is a good thing and further development in the communication strategy and channels would lead to further streamlining of an organization’s operations. (Hax & Majluf 1984) A good example of corporate communication strategy and approach can be learned from the Shell/Royal Dutch Case. In 1995, the company decided to sink its Brent Spar in the Atlantic Ocean. This resulted in protests and a campaign against the company. Many customers boycotted the company’s products, most notably in Germany, The Netherlands and The United Kingdom. As a result, the company experienced massive drop in sales and was financially hurt badly. At first Shell responded stubbornly. It stated sink Brent Spar was the best decision and the accusation by conservationists and Greenpeace were wrong. This did not improve the company’s image and neither changed the public opinion against Shell resulting in further drop down of sales. Nine months down the road, Shell was involved in another controversial environment degradation activity in Nigeria. This time Shell responded more proactively. It invited stakeholders, environment experts, interest groups and other concerned parties for a debate. The change in communication style from Shell was evident this time around. Its communication strategy was changed from â€Å"Buffering† to â€Å"Bridging†. It was more willing to talk and hear the other side. Later that year Shell published an ethical report on its focu s on Corporate Social Responsibility and followed it up with another report. Meanwhile it continued to fund public projects and keep telling the public that it is a socially responsible company. Shell also acknowledge that the problem has arisen because in the past communication was not very open. It issued â€Å"Tell Shell† cards to the protestors to put forward their ideas and guide Shell what to do. This is an example of effective communication and it eased the problems that Shell was

Summer Vacation Essay Example for Free

Summer Vacation Essay The summer i had was amazing. I did so many different things. I went to camp, went to USA, and went to the beach. I had so much fun. I just hope next summer is as exciting as this one. First of all I went to my camp with tons of my friends. (name of camp) was so much fun! I spent money on ______ and me and my friends did so much different things. The only problem is that i had to wake up early. That was a bummer. Secondly i went to USA. I woke up early, and took a long bus ride. That wasnt that fun. But i went to really nice places. (list a couple places and explain part of it) Last, i went to the beach with my family. I got a great tan! I love just sitting in the sand and soaking up the sun. I relaxed and it was really fun spending it with my family. I went swimming too. Of course its not as fun if i didnt go swimming, the water was so refreshing. In conclusion, my summer was so amazing and im really excited for next summer. The infamous â€Å"What I did on my Summer Vacation Essay†, I’m not sure I was ever assigned that one. Suddenly I see myself in Junior English. I was 16, flat chested, boyfriendless, wanting desperately to have the whole fitting popular feeling behind me. And it almost was, but only almost because there I was sitting in my name brand jeans thought I probably spent all my birthday money on. I am also pretty sure that I woke up at least an hour before school started to get my hair just right. I am still clueless with what to do with makeup but that never stopped me then. I wish I had had enough sense to throw on those old comfy jeans. The ones with the holes in them ( not on purpose), a soft t-shirt and pulled my hair into a ponytail†¦Ã¢â‚¬ ¦but that wardrobe would have to wait until college. But back to my 16 year old self, English was just a class. Not one I particularly looked forward to either. If anyone had asked my favorite subject I never would have said English. I dreaded the essays and sentence diagramming. I did look forward to the reading lists, although , I tried not to appear too eager. I complained as much as the rest as the class, but at home I read them. Cover to cover. Usually well before the deadline. I hated homework of read chapters one and two. I read books, like I later learned to drink beer. Fast until I finished. I couldn’t stop at the end of chapter two. I needed to know what happened like I needed another drink. And I liked the excuse to read, at this stage I of felt like I needed one. Reading was kind of cool for a while. Me and Ramona Quimby were the best of friends in elementary school. I also went through a slightly embarrassing Babysitters Club phase, but am pleased to report that the Sweet Vally High Twins and I never clicked. Sometime in junior high those books seemed babyish, and replaced with talking on the phone, listening to music ( really bad music I might add) and learning how to French kiss. So when we got our reading lists every year I dug in. So, back to the first week of English III. You already have most of the background, but what you don’t know is that I was more than a bit guarded. I didn’t like letting people in. Really in. Being vulnerable wasn’t exactly safe in my family and well not that safe for anyone in high school period. That being said I would have killed for our first writing assignment to be â€Å"what I did on my summer vacation†. Surely I would have written something amusing or satirical. I doubt I would have truly written about our beach vacation where more than likely my parents screamed at each other, I got 3rd degree burns and most of my family got drunk and passed out. Possibly even me. I can’t remember that summer in particular but they were all pretty much the same. Not to say there weren’t any warm memories from those summer beach retreats. Surprisingly there are many, but at 16 you kind of gravitate towards the bad stuff. The melancholy teenager hanging on to anything to give her a thick wall to build around herself. Yes, I would have written something light and clever and given it a really zingy title. I was well known for my zingy titles. Instead Mrs. Lampo asked us to write not one silly essay but a collection of private personal ones. I believe it was called a â€Å"me book†. I cringed as she described the assignment. Now, as a teacher I can see what she was trying to do. She wanted to get to know us. Who we were, what we liked, how we wrote, how to reach us. The problem was, I was 16 and she was one of them. A grown up. A teacher. A mom of a kid in our class. She was not to be trusted. How could I write all these essays on who I was, my strongest influences, the things I was most proud of etc.. Maybe later in the year. Maybe by April or something when we had a chance to feel each other out. Not now. Not the first week. I can picture her clearly. She was about my mom’s age. Short, with short dark hair. She was always very smartly dressed, much more stylish than my mom and with her toes perfectly pedicured. She always seemed a bit shifty to me. She had this large mole on her face that I couldn’t help but stare at as she lectured. It was about the size of a dime and I swear it got bigger as the year went on. It has made me really self councious about my own mole. I keep thinking about having it removed all because of the time I spent making fun of hers in the 11th grade. She was probably a pretty good teacher, although she made me uneasy. Usually good teachers fall into one of two categories: cold, hard and feared, but eventually that fear turns into respect and the cold starts to warm. This would be Mrs. Holmes my 6th grades science teacher and first F I ever received on a test. Next would be the warm and encouraging type. You learned so much simply because you wanted to please them. This would be my 10th grade English teacher, Mrs. Prejean who introduced me to Anne Sexton on the first day ( no damn summer vacation essays from her either). I wouldn’t have memorized that ridiculously long Friends, Romans, Countrymen speech for anyone else. Mrs. Lampo didn’t quite fit into either category. I suppose she was hard, but not especially challenging. I didn’t warm to her, nor did I truly respect her. I did, however, like to argue with her. This was her fault of course. She introduced our poetry unit with this long flowery speech about how no opinion or interpretation of a poem could be wrong. There were no dumb questions or bad observations. Once again, as a fellow educator I can see what she was trying to do. She wanted to create a safe atmosphere for us to speak up and discuss. The only problem with that was she announced to my class that my observation was dead wrong only 15 minutes after her flowery speach. I didn’t burn with shame, instead I took it as a challenge. Maybe this challenge was just what I needed to motivate me to prove myself to her academically or maybe all it motivated me to do was toilet paper her house and leave an egg in her mailbox with a threatening note about Thoreau. Back to my first week assignment†¦These personal essays had a cold fearful grip on me. Usually my writing process involved mulling the topic over for a bit and then pouring it all out on paper the day or so ( or occasionally the period) before it was due. I didn’t proofread or spellcheck. I finished them in a flurry and handed them in. I think I was afraid if I gave them a proper reading I would be too embarrassed to even have them graded. My spelling was not something to be envied. I never quite got a great grasp on grammar either. To this day I couldn’t tell you what a gerrand is. I somehow managed to get As, although my papers were usually heavily marked with red.. These essays were different. I was supposed to reveal something about myself. To her. To someone who could be my mother†¦and that would be the last person I wanted to be unguarded around. Sometimes I still feel that way. I briefly just considered making it all up. Some fictional crap that would satisfy her little assignment and still get me a good grade. It might even be fun, making things the way I wanted them to be instead of how they were. I also considered doing what I usually ( yes still) do when I am a bit uncomfortable and guarded†¦being funny. Writing decent essays, but not digging in. Keeping them on the surface and full of satire. The struggle was I couldn’t do either. It felt like I would be cheapening it somehow. I didn’t trust this Mrs. Lampo or her mole. It was still too early to tell if she would earn my respect, but I realized the writing already had. That it didn’t just get to scratch the surface or be passed off as a joke. That it was bigger than my fear. So I did it. I wrote about my fears and my hopes and my proudest moments. I put it all on paper and fearfully turned it in. Who it was this 16 year old girl thought she was. I saved one of those essays. I think it is in my high school box up in my parent’s attic. I did get an A. I can’t remember if it was really any good or not. I didn’t sign up to be my high school newspaper editor or go on to pursue a degree in journalism. I didn’t spend all my free time writing short stories instead of watching 90210, but it did teach me that this writing stuff was real. It had to be vulnerable, and it was most certainly to be respected, big hairy mole and all.

Marketing Strategy for DAMAC

Marketing Strategy for DAMAC Introduction DAMAC Properties is a Dubai based company established in 2002. It is a private, commercial and leisure developer with â€Å"iconic† improvements and developments in staggering areas in significant urban communities in the Middle East has helped DAMAC construct image and repute for making lavish and alluring properties. Previously DAMAC Properties has extended its network within a few years of success, in to regions of North Africa, Qatar, Jordan, Lebanon and Saudi Arabia. Since its establishment in 2002, DAMAC has conveyed 9,318 units to date and as of now has an advancement arrangement of in excess of 25,000 units at different phases of advancement and arranging conveying DAMACs vision of extravagance living with amazing private, accommodation, and relaxation and business improvements. At the heart of the Groups society lies the yearning to convey this vision for its clients, with the Companys c.1,400 workers dealing with the whole process – from the determination of improvement accomplices, for example, designers, planners and foremen, the distance to the handover of keys. To guarantee improvements are conveyed to the most elevated conceivable measures, DAMAC gives the privilege working environment to capable workers chooses just the privilege accomplices and creates ventures in prime areas. Continuously at the bleeding edge of visionary ideas, DAMAC has associations with â€Å"Paramount Hotels Resorts†, the official licensee of Paramount Pictures, Italian design houses Versace Home and FENDI Casa for marked private condo and manors and the Trump Organization for the advancement and operations of the Trump International Golf Course, Dubai and the Trump Estates inside the AKOYA by DAMAC improvement. As DAMAC keeps on innovating and bring new ideas to the business sector, the Company is resolved to expand on its compelling execution to date. With vision and energy, DAMAC is building the up and coming era of Middle East extravagance living. The Company issued Global Depositary Receipts (GDRs) which are recorded on the London Stock Exchange. Citibank N.A. goes about as the depositary for the GDR. The projects by DAMAC Properties include; Marina Terrance, Executive Heights, Lake View, Lake Terrance, The Waves, Smart Heights, Park Towers and DAMAC Maison, The Summit. These projects deliver a luxury and undergo desire for design and quality. Mission: DAMAC states its mission as â€Å"delivering value to its customer†. Basically it aims to deliver. DAMAC ensures that the developments and establishments of buildings are delivered with the highest possible standards from the creative employees, architecture and contractor and designers. Since its history starting from 2002, it has maintained a record of building delivery with its vision of luxury developments. Market Description: Market serves as a medium for interaction of buyer and seller. It can be highly unpredictable. Throughout the world market with the perspective of buyer differs from seller’s point of view. Market changes daily whereas from business perspective it creates a daily challenge. Throughout the world, organizations are confronting the challenge of global rivalry and with the effects of globalization on political, financial, economic and society; patterns of purchasing and offering are changed. The organizations in worldwide business sector are attempting to profit by the favorable circumstances that have been made because of globalization. In this present period of globalization the organizations are attempting to execute progressed innovation so as to expand their core competency and business yields. Because of immense rivalry in worldwide business associations are selecting competitive workers and executing a few extraordinary marketing techniques. The organizations ought to be learned enough about different components of promoting process to exhibit the understanding of overseeing marketing. There are diverse components of marketing process and strategic implementation of these processes, for example, strategic plan for marketing mix implementation, strategies for targeting, segmentation, positioning based on focus and cost effective methodologies. Market segmentation is used to identify the different segments of consumers with respect to different product line. (Kotler, 2009)Targeting strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing. Dubai is a major and attractive marketing hub and since the developments in Arab nations and Muslim world, opportunities for business investments are growing higher. The global recoveries in 2003 of Dubai, the economic conditions of Dubai region are improved with a growth of GDP. This recovery has led to benefit the housing scheme and real estate business around Dubai where people has a clear change in their life styles. The market changing perspectives of Dubai housing and building schemes are identified in this report with the help of marketing strategies adopted by DAMAC Company. DAMAC Properties introduction and mission is also discussed previously, further the report will discuss about its current marketing details and future marketing plans. Strategic Implementation: DAMAC business strategy and objectives are aligned to its vision of leading and creating innovation thus its strategy revolves around the core steps as follows: Buy: DAMAC identifies the golden opportunities of premium lands and buy the property. It reviews the economic and favorable business opportunities in other countries outside of Dubai. Create: DAMAC creates a highly valuable and luxurious and innovative lifestyle through its buildings and value added projects. Sell: It sells the premium quality property while creating business associations and relationships with the leading housing and hotel brands. Build: DAMAC has built efficient projects through proper utilization of strategic planning, budget controlling and maximizing the profits. Marketing Mix Marketing mix of anorganizationis the spine of any organizations promoting system. Each heading association needs to examine the showcasing blend productively keeping in mind the end goal to do the method development (Jobber, 2012) Product:  DAMAC introduces the innovative and luxurious houses and properties. Its projects are alliances of other leading brands such as Paramount Hotels. DAMAC’s projects include Marina Terrance, Executive Heights, Lake View, Lake Terrance, The Waves, Smart Heights, Park Towers and DAMAC Maison etc. AKOYA is a luxurious villa, and a future business plan of DAMAC. Price: DAMAC has set premium prices for its products and services. One reason include its target market i.e., highly innovative and lifestyle oriented. Other reason is the scope of housing and building schemes in Dubai. In long run, the business could benefit from the increasing rates and opportunities of growth. In 2020 the prices are expected to show increasing trend for housing projects in Dubai. Place:  DAMAC has located the areas of Middle East, North Africa and others with a major hub in Dubai. It has a geographical focus on worldwide opportunities. Primarily it operates in residential sector but it also aims to create market in commercial development and co-brands of hotel and apartments. It has international and national offices for dealing and other matters. Promotion: It uses face to face market tools through its presence in Dubai Malls. It also uses technology and electronic media for its promotion. Target Customer: DAMAC has targeted the customer with; innovative lifestyle and luxury seeking attribute. It has focused mainly on the high income that does not bother to pay high for their niche requirements. Market Segmentation There are severalkeyelements in marketing strategies. Market segmentation is one of those key elementsthat have been implemented in maximum time. Behavioral Segmentation:  Based on behavioral segmentation, Customer behavior include the luxury and relaxed life style, need of housing style as in western nations. The company has built projects with premium quality and luxurious life styles and a never ending experience. Profile Segmentation:  A customer who is well cultured and has a good educational background with higher earnings level comes under this segment. Trade and commerce related background people are top most targeted customers. Young married couples and old ones are mostly targeted. Geographic Segmentation:  On the basis of geographic segmentation, it has eyed upon the regions of premium and worthy lands which can create a desire in people who want a standard and premium lifestyle. Psychographic segmentation: DAMAC has targeted the customers of middle age; young couples with energy and fun element seeking for spending time with high enduring tastes and values depending upon social class. Old aged based on their living style of being prestigious and with high standards.   Market Opportunities: Consumer Behavior The consumer behavior analysis relies on the relationship of people with the assistance of marketing mix. Additionally, pay level of individuals and socio-cultural variables assume a huge part on purchasing conduct of consumers (Pride Ferrell, 2011).In term of profits, business of DAMAC can lead to go up as the consumer needs of luxurious life style as adopted by Western culture has increased in Dubai and Middle East. Since this desire, the marketing for middling ranged income group is another opportunity to look forward. Since DAMAC focus of premium price, it also needs to look forward and create luxury life style opportunity for affordable range. In future, housing scheme and land prices are expected to grow up with double or triple rates. Thus, it may suggest business growth and future investment opportunities as DAMAC reports for 2013 shows its profits and success, thus the growth continues to rise. (DAMAC Annual Report, 2013) The graph below presents the current leading situati ons to opportunities for growth in hoteling and related requirements. Because Dubai is a major hub for many international events, people will seek the facility of hoteling for stay such as for events like Dubai expo. Towards the end of 2020, pattern for hoteling and housing scheme shows an upward trend. Source: (Dubaitourism.ae) Market Research: Secondary Research:  All the data is collected from the sources available on net, the journals, news and annual report of the company. Also the theories from scholarly sources are also present to back up the marketing report. Primary Research:  Primary research is conducted on the basis of survey. The respondents were selected and their response is collected through the designed questionnaire present in the Appendix A at the end. Bibliography DAMAC Annual Report. (2013). Retrieved from http://www.damacproperties.com/en/general/download/file/damac-real-estate-development-limited-annual-report-2013-final?id=12200type=report. Dubaitourism.ae. (n.d.). Retrieved December 25, 2014, from www.dubaitourism.ae Jobber, D. (2012). Principles and Practice of Marketing. New York: McGraw-Hill Education.http://oro.open.ac.uk/36359/ Kotler, P. (2009). Principles of Marketing. Pearson Education India.http://books.google.com.pk/books?hl=enlr=id=KN6PqQMnFBACoi=fndpg=PR34dq=Kotler,+P.+(2009).+Principles+of+Marketing.+Pearson+Education+India.ots=UhHdTbDNHzsig=CYs0TJTf7gnth-JsooXTBZ2R3Fg Pride Ferrell. (2011). Marketing. . Stamford: Cengage Learning.http://books.google.com.pk/books?hl=enlr=id=3dp0cR45FZcCoi=fndpg=PR3dq=Pride++Ferrell.+(2011).+Marketing.+ots=OwFuTk_15Tsig=WQxHkWpC6oD22ezjFSdPU1spd4o#v=onepageq=Pride Ferrell. (2011). Marketing.f=false Appendix A Questionnaire: Demographics: (Mandatory) Name: Age: Occupation: Income: Question Strongly Agree Agree Moderate Disagree Strongly Disagree The changing trends and globalization has impacted the lifestyle of people in Arab nations, more particularly in Dubai? The market need of customer is changing due to increasing trend of social class and society standards The increase in income is one source of change in need of life style. Present market conditions suggest that there is a need to focus on housing trends and styles Luxury is a need to today’s world. How convinced is a middle class person to buy a luxury life style: Greatly Moderately Depends upon his income Depends on his needs Depends on his income and other social factors Why would you prefer, a luxury home in attractive location: Due to increase in income Due to societal trends and need of standards and lifestyle Other Factors: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Open Ended Questions: What do you think about DAMAC and its success? Have you ever visited or a client at DAMAC Properties? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ How far DAMAC Properties has fascinated the clients based on its vision of delivering luxury? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

The Importance of Literary Trash :: Personal Narrative Essays

The Importance of Literary Trash I've heard it said that the goal of "serious literature" is to illuminate the human condition. If that is the case, the error of serious literature is that it is far too simple-minded and attempts to illuminate the human condition by portraying it directly. The great strength of myth, legend and their modern-day successor trashy genre fiction is that they don't just show us the human condition, but interpret, highlight and contrast it by showing us the larger than life symbols. The courage and romance that allows us to survive and to savor daily life are the core of myth and genre. There they are made larger than life and inspire us to aspire to a greatness that goes beyond simple daily experience. The other failing of modern "serious literature" is the failing of all modern art: art for art's sake. Modern art far too frequently is nothing more than the artist showing off the techniques they would use if they were ever to create a true work of art. And so we see the sense of color that they would use if they ever a picture and so on. Technique becomes all important and content is eschewed as distracting from the true art, meaning the simple skills and techniques. An irony of this great "art for art" mistake is that one of its first and most eloquent spokesmen, Theophile Gautier, put forth his position in the introduction of his romantic novel "Mademoiselle de Maupin", whose title character whose adventurous life would make a rip-roaring and thoroughly trashy adventure novel, if only the author had wished to actually tell a story. Jessica Amanda Salmonson, in her introduction to "Amazons II", gives us a two-page summary of the life, loves, and adventures of the historical "La Maupin", actress, duelist and lover that is both exciting and tantalizing, and which has at least as much plot in its 2 pages as Gautier's novel. Stephen Donalson claimed at the second World Fantasy Convention (or was it the third?) that he never read any non-fiction because all of the great insights that people told him they got from non-fiction works he had found long before in fictional tales. From context, it was clear that much of that fiction was fantasy and science fiction. While I won't go as far as Donalson, his point is similar to my own.